Adidas x Kanye West Debuts February 12th During Fashion Week + Adidas Confirmed App

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One of the most hyped releases in recent history, Adidas & Kanye West will announce their collection on February 12th 2015 during Fashion Week in New York. While many sneak peeks of the apparel and footwear shall be seen during New York Fashion Week, users can download the Adidas Confirmed app right now, which the new Yeezy collab will be available to reserve through.

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Via SneakerBarDetroit

Since the demand for the Kanye West sneaker, adidas has now confirmed the only way to reserve a pair via their new adidas App. This app will allow you to reserve any adidas shoe using the platform the App offers.

Check out the first look at the new adidas Confirmed App below and download now in the Apple App Store or Google Play.

adidas Confirmed mobile app set to debut the release of highly anticipated Kanye West collaboration

Kids will do anything to get their hands on the latest hype shoes, yet there hasn’t been an efficient and effective way to do so – until now. Today adidas announced the launch of adidas Confirmed, an innovative, first-of-its-kind sneaker reservation app that will change the way the industry goes to market by simplifying the reservation process and putting the consumer first.

With its sleek and intuitive interface, adidas Confirmed is designed to provide consumers a secure and easy way to access the most coveted hype sneakers, from sign-up to pick-up. The app gives consumers more control over limited releases, provides all consumers with a fair shot of getting access to the shoes, allows for instant confirmation of product availability, and reduces crowds and long waits. The app will support the sale of the most highly anticipated collection in recent memory – the Kanye West collaboration.

“We are addressing a real market need,” said Simon Atkins, adidas vice president of brand activation. “Until now, the industry standard for reserving hype sneakers has been social media or lottery-based systems, which often result in long lines and unclaimed reservations. We thought about our consumers, what platforms they’re using the most and what would make the most sense for them. The adidas Confirmed mobile app is our way of improving the customer experience and reaching kids in an environment where they spend most of their time. It’s a totally new way to bring limited-release sneakers to market and we expect to see a paradigm shift in the industry now.”

adidas Confirmed leverages geo-targeting technology to allow for verification of location while protecting consumers from “bots” that often dilute launches in social spaces like Twitter. The app allows consumers to sign-up, reserve, and pick-up their sneakers using only their mobile phones. adidas Confirmed was designed to not only service adidas own retail stores but also select wholesale partners. Here’s how it works:

SIGN UP
• Download and install the app, registering with name, email, and zip code.
• Enable push notifications and location services on device.

RESERVE
• Receive push notification that will communicate when reservations are available in designated geographical zones.
• Reserve a pair of shoes by selecting size and confirming selection.

PICK UP
• Find out where and when to pick shoes up for purchase.
• Arrive at designated retail location during their designated window of time.
• Present app’s reservation confirmation to a store associate and complete purchase.

“We wanted to create a more elegant, safe and consumer-friendly way to launch marquee shoes to our most loyal customers,” said Atkins. “Working with our digital innovation team, we wanted to create an experience that gave consumers more control over limited releases. We wanted an experience that would treat everyone fairly, allow instant confirmation of product availability and reduce long lines. We coupled that with our ambition to create highly localized mobile shopping experiences that merged the physical and digital worlds and created adidas Confirmed.”

adidas Confirmed is available for download now, through the Apple app store or Google Play. Push notifications will inform users when reservations are coming for sneaker releases.

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